Google Analytics IQ Exam Answers 4 — Questions and Answers
Question 1: Which Google Analytics 4 channel grouping would a visit from a Facebook ad with UTM parameters most likely fall under?
- Organic Social
- Paid Social (Correct answer)
- Direct
- Referral
Correct answer: Paid Social
An ad with paid UTM parameters from a social platform is classified as Paid Social.
Question 2: In GA4, what is required to send data from your website to a property?
- A data stream with a Measurement ID (Correct answer)
- A goal funnel
- A custom audience
- A BigQuery export
Correct answer: A data stream with a Measurement ID
A web data stream provides the Measurement ID used to collect data from the site.
Question 3: What advantage does linking GA4 to BigQuery provide?
- Automatic ad creation
- Raw event-level data export for advanced analysis (Correct answer)
- Faster page load times
- Free Google Ads credits
Correct answer: Raw event-level data export for advanced analysis
The BigQuery link exports raw, unsampled event-level data for deep custom analysis.
Question 4: Which GA4 audience type automatically includes users predicted to make a purchase soon?
- Predictive audience (Correct answer)
- Lifetime audience
- Demographic audience
- Referral audience
Correct answer: Predictive audience
Predictive audiences use GA4's machine learning to group users by likely future behavior.
Question 5: What is the function of a GA4 'event parameter'?
- To delete events
- To attach additional context to an event (Correct answer)
- To pause data collection
- To merge two properties
Correct answer: To attach additional context to an event
Event parameters carry extra details, such as value or item name, alongside an event.
Question 6: In GA4 Realtime reports, which time window of activity is displayed?
- Last 30 minutes (Correct answer)
- Last 24 hours
- Last 7 days
- Last 60 seconds
Correct answer: Last 30 minutes
The Realtime report shows user activity from the previous 30 minutes.
Question 7: Which scenario best justifies creating a custom dimension in GA4?
- Tracking a built-in metric like sessions
- Capturing a business-specific value such as membership tier (Correct answer)
- Lowering data retention
- Disabling Google signals
Correct answer: Capturing a business-specific value such as membership tier
Custom dimensions capture business-specific data not available in default reports, like membership tier.
Google Analytics IQ Exam Answers 4
Which Google Analytics 4 channel grouping would a visit from a Facebook ad with UTM parameters most likely fall under?