Google Analytics IQ Exam Answers 3

Question 1

In GA4, what type of event is automatically collected without any additional code when enhanced measurement is on?

Accepted Answer

scroll

Answer

Scroll is an enhanced measurement event collected automatically when the feature is enabled.

Question 2

Which GA4 identity space is used first by default to stitch user activity across devices?

Accepted Answer

User-ID

Answer

GA4 prioritizes User-ID when available before falling back to Google signals and device data.

Question 3

What is the primary purpose of a GA4 conversion event?

Accepted Answer

To mark a valued user action for reporting and bidding

Answer

Marking an event as a conversion flags it as a key action used in reports and ad bidding.

Question 4

Which GA4 setting controls how long user-level and event-level data is retained before being deleted?

Accepted Answer

Data retention

Answer

The data retention setting determines how long granular data is kept, with options of 2 or 14 months.

Question 5

In an attribution analysis, what does 'last click' attribution credit?

Accepted Answer

The final touchpoint before conversion

Answer

Last-click attribution assigns all conversion credit to the final channel a user interacted with.

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