Google Analytics IQ Exam Answers 3 — Questions and Answers
Question 1: In GA4, what type of event is automatically collected without any additional code when enhanced measurement is on?
- purchase
- scroll (Correct answer)
- generate_lead
- sign_up
Correct answer: scroll
Scroll is an enhanced measurement event collected automatically when the feature is enabled.
Question 2: Which GA4 identity space is used first by default to stitch user activity across devices?
- User-ID (Correct answer)
- Google signals
- Device-ID
- IP address
Correct answer: User-ID
GA4 prioritizes User-ID when available before falling back to Google signals and device data.
Question 3: What is the primary purpose of a GA4 conversion event?
- To limit data collection
- To mark a valued user action for reporting and bidding (Correct answer)
- To delete old sessions
- To anonymize IP addresses
Correct answer: To mark a valued user action for reporting and bidding
Marking an event as a conversion flags it as a key action used in reports and ad bidding.
Question 4: Which GA4 setting controls how long user-level and event-level data is retained before being deleted?
- Data retention (Correct answer)
- Data streams
- Data filters
- Data import
Correct answer: Data retention
The data retention setting determines how long granular data is kept, with options of 2 or 14 months.
Question 5: In an attribution analysis, what does 'last click' attribution credit?
- The first touchpoint only
- The final touchpoint before conversion (Correct answer)
- All touchpoints equally
- Only direct traffic
Correct answer: The final touchpoint before conversion
Last-click attribution assigns all conversion credit to the final channel a user interacted with.
Question 6: Which GA4 exploration technique is best for comparing two distinct user segments side by side?
- Cohort exploration
- Segment overlap (Correct answer)
- Free form
- User lifetime
Correct answer: Segment overlap
Segment overlap shows how different user segments intersect and differ.
Question 7: What does the GA4 metric 'Average engagement time per session' measure?
- Total time the site was loaded across all users
- Time the app or site was in focus per session (Correct answer)
- Number of pages per session
- Time between two purchases
Correct answer: Time the app or site was in focus per session
It measures how long the page or app was actively in focus during a session.
Google Analytics IQ Exam Answers 3
In GA4, what type of event is automatically collected without any additional code when enhanced measurement is on?