Google Analytics IQ Exam Answers 2

Question 1

In Google Analytics 4, what is the maximum number of standard custom dimensions you can register per property?

Accepted Answer

50

Answer

GA4 properties allow up to 50 custom dimensions (text scope) per property.

Question 2

Which GA4 dimension would you use to distinguish whether a user arrived from organic search versus paid advertising?

Accepted Answer

Session source / medium

Answer

Session source / medium captures the channel a user came through, separating organic from paid.

Question 3

What does a high bounce rate combined with a short average engagement time most likely indicate?

Accepted Answer

Users not finding what they expect

Answer

Quick exits with little engagement suggest the page does not meet user expectations.

Question 4

In GA4, which metric replaced the Universal Analytics concept of 'Sessions per user' as the primary engagement signal?

Accepted Answer

Engaged sessions

Answer

GA4 emphasizes engaged sessions as its core engagement measurement.

Question 5

Which report type in GA4 lets you analyze the sequence of steps users take toward a conversion?

Accepted Answer

Funnel exploration

Answer

Funnel exploration visualizes the ordered steps users complete on the way to a goal.

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