Google Analytics IQ Exam Answers 2 — Questions and Answers
Question 1: In Google Analytics 4, what is the maximum number of standard custom dimensions you can register per property?
- 25
- 50 (Correct answer)
- 100
- Unlimited
Correct answer: 50
GA4 properties allow up to 50 custom dimensions (text scope) per property.
Question 2: Which GA4 dimension would you use to distinguish whether a user arrived from organic search versus paid advertising?
- Session source / medium (Correct answer)
- Page path
- Device category
- Country
Correct answer: Session source / medium
Session source / medium captures the channel a user came through, separating organic from paid.
Question 3: What does a high bounce rate combined with a short average engagement time most likely indicate?
- Highly relevant landing pages
- Users not finding what they expect (Correct answer)
- Strong conversion funnel
- Excellent internal linking
Correct answer: Users not finding what they expect
Quick exits with little engagement suggest the page does not meet user expectations.
Question 4: In GA4, which metric replaced the Universal Analytics concept of 'Sessions per user' as the primary engagement signal?
- Engaged sessions (Correct answer)
- Hits
- Goal completions
- Pageviews per visit
Correct answer: Engaged sessions
GA4 emphasizes engaged sessions as its core engagement measurement.
Question 5: Which report type in GA4 lets you analyze the sequence of steps users take toward a conversion?
- Funnel exploration (Correct answer)
- Realtime
- Demographics
- Tech details
Correct answer: Funnel exploration
Funnel exploration visualizes the ordered steps users complete on the way to a goal.
Question 6: What is the default session timeout duration in Google Analytics 4?
- 10 minutes
- 30 minutes (Correct answer)
- 60 minutes
- 24 hours
Correct answer: 30 minutes
GA4 ends a session after 30 minutes of inactivity by default.
Question 7: Which feature allows GA4 to estimate metrics when individual user-level data is unavailable due to privacy thresholds?
- Data sampling
- Modeled conversions (Correct answer)
- Hit filtering
- Data import
Correct answer: Modeled conversions
GA4 uses modeled conversions and behavior to fill gaps when consent or identity data is missing.
Google Analytics IQ Exam Answers 2
In Google Analytics 4, what is the maximum number of standard custom dimensions you can register per property?