Google Analytics Individual Qualification Exam Sheet 2

Question 1

In Google Analytics 4, what is the default data retention period for user-level and event-level data?

Accepted Answer

2 months

Answer

GA4 defaults event-level data retention to 2 months, though it can be extended to 14 months.

Question 2

Which GA4 reporting feature lets you ask questions in plain language and receive instant answers?

Accepted Answer

Insights / Analytics Intelligence

Answer

Analytics Intelligence (Insights) answers natural-language questions and surfaces automated insights.

Question 3

What does the 'Engagement rate' metric in GA4 represent?

Accepted Answer

The percentage of engaged sessions out of total sessions

Answer

Engagement rate is the percentage of sessions that were engaged sessions.

Question 4

Which scope is NOT a valid scope for a custom dimension in GA4?

Accepted Answer

Campaign

Answer

GA4 custom dimensions can be scoped to Event, User, or Item, but not Campaign.

Question 5

An engaged session in GA4 is defined as a session that lasts longer than 10 seconds, has a conversion event, OR has at least how many pageviews/screenviews?

Accepted Answer

2

Answer

An engaged session requires at least 2 pageviews or screenviews if not meeting the other criteria.

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Google Analytics Practice Test

Google Analytics Individual Qualification Exam Sheet 2