Google Analytics Individual Qualification Exam Sheet 2 — Questions and Answers
Question 1: In Google Analytics 4, what is the default data retention period for user-level and event-level data?
- 2 months (Correct answer)
- 14 months
- 26 months
- Unlimited
Correct answer: 2 months
GA4 defaults event-level data retention to 2 months, though it can be extended to 14 months.
Question 2: Which GA4 reporting feature lets you ask questions in plain language and receive instant answers?
- Explorations
- Insights / Analytics Intelligence (Correct answer)
- Realtime report
- Library
Correct answer: Insights / Analytics Intelligence
Analytics Intelligence (Insights) answers natural-language questions and surfaces automated insights.
Question 3: What does the 'Engagement rate' metric in GA4 represent?
- The percentage of sessions that bounced
- The percentage of engaged sessions out of total sessions (Correct answer)
- Average pages per session
- Total clicks divided by impressions
Correct answer: The percentage of engaged sessions out of total sessions
Engagement rate is the percentage of sessions that were engaged sessions.
Question 4: Which scope is NOT a valid scope for a custom dimension in GA4?
- Event
- User
- Item
- Campaign (Correct answer)
Correct answer: Campaign
GA4 custom dimensions can be scoped to Event, User, or Item, but not Campaign.
Question 5: An engaged session in GA4 is defined as a session that lasts longer than 10 seconds, has a conversion event, OR has at least how many pageviews/screenviews?
- 1
- 2 (Correct answer)
- 3
- 5
Correct answer: 2
An engaged session requires at least 2 pageviews or screenviews if not meeting the other criteria.
Question 6: Which GA4 identity space uses Google signals to deduplicate users across devices?
- Device-based identity
- Blended identity
- Modeling
- Google signals (Correct answer)
Correct answer: Google signals
Google signals uses data from signed-in users who enabled Ads Personalization to identify users across devices.
Question 7: What is the maximum number of event-scoped custom dimensions a standard GA4 property allows?
- 25
- 50 (Correct answer)
- 100
- Unlimited
Correct answer: 50
Standard GA4 properties allow up to 50 event-scoped custom dimensions.
Google Analytics Individual Qualification Exam Sheet 2
In Google Analytics 4, what is the default data retention period for user-level and event-level data?