Individual Qualification Exam Sheet Flashcards

In Google Analytics 4, what is the default data retention period for user-level and event-level data?

Answer: 2 months

GA4 defaults event-level data retention to 2 months, though it can be extended to 14 months.

Which GA4 reporting feature lets you ask questions in plain language and receive instant answers?

Answer: Insights / Analytics Intelligence

Analytics Intelligence (Insights) answers natural-language questions and surfaces automated insights.

What does the 'Engagement rate' metric in GA4 represent?

Answer: The percentage of engaged sessions out of total sessions

Engagement rate is the percentage of sessions that were engaged sessions.

Which scope is NOT a valid scope for a custom dimension in GA4?

Answer: Campaign

GA4 custom dimensions can be scoped to Event, User, or Item, but not Campaign.

An engaged session in GA4 is defined as a session that lasts longer than 10 seconds, has a conversion event, OR has at least how many pageviews/screenviews?

Answer: 2

An engaged session requires at least 2 pageviews or screenviews if not meeting the other criteria.

Which GA4 identity space uses Google signals to deduplicate users across devices?

Answer: Google signals

Google signals uses data from signed-in users who enabled Ads Personalization to identify users across devices.

What is the maximum number of event-scoped custom dimensions a standard GA4 property allows?

Answer: 50

Standard GA4 properties allow up to 50 event-scoped custom dimensions.