Google Analytics Individual Qualification Exam Answers 3

Question 1

Which GA4 metric replaces Universal Analytics' Bounce Rate as the primary quality signal?

Accepted Answer

Engagement Rate

Answer

GA4 emphasizes Engagement Rate, the percentage of engaged sessions, instead of bounce rate.

Question 2

What is the maximum number of conversion events you can mark in a standard (free) GA4 property?

Accepted Answer

30

Answer

Standard GA4 properties allow up to 30 conversion events.

Question 3

In GA4 attribution settings, which model gives all credit to the last channel before conversion, excluding direct?

Accepted Answer

Last click

Answer

GA4's paid and organic last-click model assigns full credit to the final non-direct channel.

Question 4

Which GA4 feature lets you create audiences that automatically populate based on user behavior and can be exported to Google Ads?

Accepted Answer

Audiences

Answer

GA4 Audiences group users by rules and can be shared with linked Google Ads accounts for remarketing.

Question 5

What does GA4's 'Data-driven attribution' use to assign conversion credit?

Accepted Answer

An algorithm comparing converting and non-converting paths

Answer

Data-driven attribution uses machine learning to distribute credit by comparing actual conversion paths.

Google Analytics Practice Test