Google Analytics Individual Qualification Exam Answers 3 — Questions and Answers
Question 1: Which GA4 metric replaces Universal Analytics' Bounce Rate as the primary quality signal?
- Exit Rate
- Engagement Rate (Correct answer)
- Pages per Session
- New Users
Correct answer: Engagement Rate
GA4 emphasizes Engagement Rate, the percentage of engaged sessions, instead of bounce rate.
Question 2: What is the maximum number of conversion events you can mark in a standard (free) GA4 property?
- 10
- 20
- 30 (Correct answer)
- 50
Correct answer: 30
Standard GA4 properties allow up to 30 conversion events.
Question 3: In GA4 attribution settings, which model gives all credit to the last channel before conversion, excluding direct?
- Last click (Correct answer)
- First click
- Linear
- Data-driven
Correct answer: Last click
GA4's paid and organic last-click model assigns full credit to the final non-direct channel.
Question 4: Which GA4 feature lets you create audiences that automatically populate based on user behavior and can be exported to Google Ads?
- Segments
- Audiences (Correct answer)
- Comparisons
- Filters
Correct answer: Audiences
GA4 Audiences group users by rules and can be shared with linked Google Ads accounts for remarketing.
Question 5: What does GA4's 'Data-driven attribution' use to assign conversion credit?
- Equal weighting across touchpoints
- An algorithm comparing converting and non-converting paths (Correct answer)
- Only the first interaction
- Manual percentages set by the user
Correct answer: An algorithm comparing converting and non-converting paths
Data-driven attribution uses machine learning to distribute credit by comparing actual conversion paths.
Question 6: In GA4, what is the default data retention period for event-level user data that can be extended?
- 2 months only
- 2 months or 14 months (Correct answer)
- 6 months or 12 months
- Forever
Correct answer: 2 months or 14 months
GA4 lets you set event data retention to either 2 months or 14 months.
Question 7: Which parameter is required to send a properly formatted GA4 'purchase' ecommerce event?
- transaction_id (Correct answer)
- campaign_id
- user_id
- page_referrer
Correct answer: transaction_id
The purchase event requires a transaction_id to deduplicate and attribute the transaction.
Google Analytics Individual Qualification Exam Answers 3
Which GA4 metric replaces Universal Analytics' Bounce Rate as the primary quality signal?