Google Analytics Individual Qualification Exam 2

Question 1

In Google Analytics 4, what is the basic unit of data collection?

Accepted Answer

The event

Answer

GA4 is built on an event-based data model where every interaction is collected as an event.

Question 2

Which GA4 feature lets you predict whether a user is likely to make a purchase in the next 7 days?

Accepted Answer

Purchase probability

Answer

Purchase probability is a predictive metric estimating the likelihood of a conversion within a set window.

Question 3

What does the 'engaged session' metric in GA4 count?

Accepted Answer

A session lasting 10+ seconds, with a conversion, or 2+ pageviews

Answer

An engaged session lasts longer than 10 seconds, has a conversion event, or includes at least two screen/page views.

Question 4

Which scope is NOT available for custom dimensions in GA4?

Accepted Answer

Session scope

Answer

GA4 custom dimensions support event, user, and item scopes, but not session scope.

Question 5

What is the maximum number of custom dimensions (event-scoped) allowed in a standard GA4 property?

Accepted Answer

50

Answer

Standard GA4 properties allow up to 50 event-scoped custom dimensions.

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