Google Analytics Individual Qualification Exam 2 — Questions and Answers
Question 1: In Google Analytics 4, what is the basic unit of data collection?
- The event (Correct answer)
- The session
- The pageview
- The hit
Correct answer: The event
GA4 is built on an event-based data model where every interaction is collected as an event.
Question 2: Which GA4 feature lets you predict whether a user is likely to make a purchase in the next 7 days?
- Purchase probability (Correct answer)
- Bounce rate
- Engagement rate
- Conversion rate
Correct answer: Purchase probability
Purchase probability is a predictive metric estimating the likelihood of a conversion within a set window.
Question 3: What does the 'engaged session' metric in GA4 count?
- A session lasting 10+ seconds, with a conversion, or 2+ pageviews (Correct answer)
- Any session that lasts over 1 minute
- A session with a single pageview
- A session that ended in a bounce
Correct answer: A session lasting 10+ seconds, with a conversion, or 2+ pageviews
An engaged session lasts longer than 10 seconds, has a conversion event, or includes at least two screen/page views.
Question 4: Which scope is NOT available for custom dimensions in GA4?
- Session scope (Correct answer)
- Event scope
- User scope
- Item scope
Correct answer: Session scope
GA4 custom dimensions support event, user, and item scopes, but not session scope.
Question 5: What is the maximum number of custom dimensions (event-scoped) allowed in a standard GA4 property?
- 50 (Correct answer)
- 20
- 100
- 25
Correct answer: 50
Standard GA4 properties allow up to 50 event-scoped custom dimensions.
Question 6: In GA4, which report shows the path users take through your site or app?
- Path exploration (Correct answer)
- Free form
- Funnel exploration
- Cohort exploration
Correct answer: Path exploration
Path exploration visualizes the sequences of events and pages users move through.
Question 7: Which identity space allows GA4 to deduplicate users across devices when they are signed in?
- User-ID (Correct answer)
- Client ID
- Session ID
- Measurement ID
Correct answer: User-ID
User-ID lets GA4 unify a signed-in user's activity across multiple devices.
Google Analytics Individual Qualification Exam 2
In Google Analytics 4, what is the basic unit of data collection?