Google Analytics Individual Qualification 5

Question 1

In GA4, which identifier is used to recognize a returning user across sessions when set up by the site?

Accepted Answer

User-ID

Answer

The User-ID feature lets you assign a persistent ID to recognize the same user across devices and sessions.

Question 2

What is the default data retention period for user and event data that you can set in GA4?

Accepted Answer

2 months or 14 months

Answer

GA4 lets you choose a user-and-event data retention period of either 2 months or 14 months.

Question 3

Which GA4 feature allows you to combine GA4 data with BigQuery for advanced querying at no streaming-export cost?

Accepted Answer

BigQuery Export

Answer

GA4 offers a free BigQuery Export that streams your raw event data into BigQuery for advanced analysis.

Question 4

In GA4, what is the purpose of 'audiences'?

Accepted Answer

To group users by criteria for analysis and remarketing

Answer

Audiences group users who share attributes or behaviors, useful for analysis and remarketing in Google Ads.

Question 5

Which tool is commonly used to deploy GA4 tags without editing site code directly?

Accepted Answer

Google Tag Manager

Answer

Google Tag Manager lets you deploy and manage GA4 tags through a web interface without changing site code.

Google Analytics Practice Test