Google Analytics Individual Qualification 5 — Questions and Answers
Question 1: In GA4, which identifier is used to recognize a returning user across sessions when set up by the site?
- IP address
- User-ID (Correct answer)
- Session number
- Page title
Correct answer: User-ID
The User-ID feature lets you assign a persistent ID to recognize the same user across devices and sessions.
Question 2: What is the default data retention period for user and event data that you can set in GA4?
- 2 months or 14 months (Correct answer)
- 1 year only
- Forever by default
- 30 days only
Correct answer: 2 months or 14 months
GA4 lets you choose a user-and-event data retention period of either 2 months or 14 months.
Question 3: Which GA4 feature allows you to combine GA4 data with BigQuery for advanced querying at no streaming-export cost?
- BigQuery Export (Correct answer)
- Data Import
- Measurement Protocol
- Tag Assistant
Correct answer: BigQuery Export
GA4 offers a free BigQuery Export that streams your raw event data into BigQuery for advanced analysis.
Question 4: In GA4, what is the purpose of 'audiences'?
- To delete old data
- To group users by criteria for analysis and remarketing (Correct answer)
- To set page load goals
- To manage user permissions
Correct answer: To group users by criteria for analysis and remarketing
Audiences group users who share attributes or behaviors, useful for analysis and remarketing in Google Ads.
Question 5: Which tool is commonly used to deploy GA4 tags without editing site code directly?
- Google Search Console
- Google Tag Manager (Correct answer)
- Google Optimize
- Google Data Studio
Correct answer: Google Tag Manager
Google Tag Manager lets you deploy and manage GA4 tags through a web interface without changing site code.
Question 6: What does enabling Google Signals in GA4 primarily provide?
- Faster reporting
- Cross-device tracking and demographic data from signed-in Google users (Correct answer)
- Free BigQuery storage
- Automatic bounce rate
Correct answer: Cross-device tracking and demographic data from signed-in Google users
Google Signals enables cross-device reporting and demographic insights from users signed in to Google with Ads Personalization on.
Question 7: In GA4, which parameter scope applies a custom dimension value to every event in a session or beyond, like a membership level set once?
- Event-scoped
- User-scoped (Correct answer)
- Item-scoped
- Page-scoped
Correct answer: User-scoped
User-scoped custom dimensions persist across a user's events, ideal for attributes like membership level.
Google Analytics Individual Qualification 5
In GA4, which identifier is used to recognize a returning user across sessions when set up by the site?