Individual Qualification Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Individual Qualification flashcards as text
In GA4, which identifier is used to recognize a returning user across sessions when set up by the site?
Answer: User-ID
The User-ID feature lets you assign a persistent ID to recognize the same user across devices and sessions.
What is the default data retention period for user and event data that you can set in GA4?
Answer: 2 months or 14 months
GA4 lets you choose a user-and-event data retention period of either 2 months or 14 months.
Which GA4 feature allows you to combine GA4 data with BigQuery for advanced querying at no streaming-export cost?
Answer: BigQuery Export
GA4 offers a free BigQuery Export that streams your raw event data into BigQuery for advanced analysis.
In GA4, what is the purpose of 'audiences'?
Answer: To group users by criteria for analysis and remarketing
Audiences group users who share attributes or behaviors, useful for analysis and remarketing in Google Ads.
Which tool is commonly used to deploy GA4 tags without editing site code directly?
Answer: Google Tag Manager
Google Tag Manager lets you deploy and manage GA4 tags through a web interface without changing site code.
What does enabling Google Signals in GA4 primarily provide?
Answer: Cross-device tracking and demographic data from signed-in Google users
Google Signals enables cross-device reporting and demographic insights from users signed in to Google with Ads Personalization on.
In GA4, which parameter scope applies a custom dimension value to every event in a session or beyond, like a membership level set once?
Answer: User-scoped
User-scoped custom dimensions persist across a user's events, ideal for attributes like membership level.