Google Analytics Individual Qualification 3

Question 1

In GA4, which type of data model is used to collect information?

Accepted Answer

Event-based model

Answer

GA4 uses an event-based data model where every interaction is captured as an event.

Question 2

Which of the following is an example of an automatically collected event in GA4?

Accepted Answer

first_visit

Answer

first_visit is automatically collected by GA4 without any additional setup.

Question 3

What is the highest level of organization in a Google Analytics account hierarchy?

Accepted Answer

Account

Answer

The Account is the top level of the Google Analytics hierarchy, containing one or more properties.

Question 4

In GA4, what is used to send data from a website or app into a property?

Accepted Answer

A data stream

Answer

Data streams are the source connections that send website or app data into a GA4 property.

Question 5

Which metric in GA4 replaced the Universal Analytics 'bounce rate' as the primary engagement indicator?

Accepted Answer

Engagement rate

Answer

GA4 emphasizes engagement rate, the percentage of engaged sessions, instead of bounce rate.

Google Analytics Practice Test