Google Analytics Individual Qualification 3 — Questions and Answers
Question 1: In GA4, which type of data model is used to collect information?
- Session-based model
- Event-based model (Correct answer)
- Pageview-only model
- Hit-type model
Correct answer: Event-based model
GA4 uses an event-based data model where every interaction is captured as an event.
Question 2: Which of the following is an example of an automatically collected event in GA4?
- purchase
- first_visit (Correct answer)
- generate_lead
- sign_up
Correct answer: first_visit
first_visit is automatically collected by GA4 without any additional setup.
Question 3: What is the highest level of organization in a Google Analytics account hierarchy?
- Property
- Data stream
- Account (Correct answer)
- View
Correct answer: Account
The Account is the top level of the Google Analytics hierarchy, containing one or more properties.
Question 4: In GA4, what is used to send data from a website or app into a property?
- A view
- A data stream (Correct answer)
- A filter
- A segment
Correct answer: A data stream
Data streams are the source connections that send website or app data into a GA4 property.
Question 5: Which metric in GA4 replaced the Universal Analytics 'bounce rate' as the primary engagement indicator?
- Exit rate
- Engagement rate (Correct answer)
- Pages per session
- Conversion rate
Correct answer: Engagement rate
GA4 emphasizes engagement rate, the percentage of engaged sessions, instead of bounce rate.
Question 6: What defines an 'engaged session' in GA4 by default?
- Any session with a pageview
- A session lasting 10+ seconds, with a conversion, or 2+ pageviews (Correct answer)
- A session from a returning user only
- A session with at least one form submission
Correct answer: A session lasting 10+ seconds, with a conversion, or 2+ pageviews
An engaged session lasts longer than 10 seconds, has a conversion event, or includes at least two pageviews.
Question 7: In GA4, how many data streams can a single property contain?
- Only one
- Exactly two
- Up to three
- Multiple streams across web and apps (Correct answer)
Correct answer: Multiple streams across web and apps
A GA4 property can contain multiple data streams, combining web and app data in one property.
Google Analytics Individual Qualification 3
In GA4, which type of data model is used to collect information?