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Individual Qualification Flashcards

7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Individual Qualification flashcards as text

  1. In GA4, which type of data model is used to collect information?

    Answer: Event-based model

    GA4 uses an event-based data model where every interaction is captured as an event.

  2. Which of the following is an example of an automatically collected event in GA4?

    Answer: first_visit

    first_visit is automatically collected by GA4 without any additional setup.

  3. What is the highest level of organization in a Google Analytics account hierarchy?

    Answer: Account

    The Account is the top level of the Google Analytics hierarchy, containing one or more properties.

  4. In GA4, what is used to send data from a website or app into a property?

    Answer: A data stream

    Data streams are the source connections that send website or app data into a GA4 property.

  5. Which metric in GA4 replaced the Universal Analytics 'bounce rate' as the primary engagement indicator?

    Answer: Engagement rate

    GA4 emphasizes engagement rate, the percentage of engaged sessions, instead of bounce rate.

  6. What defines an 'engaged session' in GA4 by default?

    Answer: A session lasting 10+ seconds, with a conversion, or 2+ pageviews

    An engaged session lasts longer than 10 seconds, has a conversion event, or includes at least two pageviews.

  7. In GA4, how many data streams can a single property contain?

    Answer: Multiple streams across web and apps

    A GA4 property can contain multiple data streams, combining web and app data in one property.