Google Analytics GA4 Reporting and Attribution 3

Question 1

Which GA4 channel grouping would 'google / cpc' typically fall under?

Accepted Answer

Paid Search

Answer

The cpc medium with a search source maps to the Paid Search channel.

Question 2

What is the maximum lookback window GA4 allows for acquisition conversion events?

Accepted Answer

90 days

Answer

GA4 allows acquisition touchpoints a lookback window of up to 90 days.

Question 3

Which report compares user behavior across the 'New' and 'Returning' user segments?

Accepted Answer

Retention report

Answer

The Retention report breaks out new versus returning users and their return rates.

Question 4

In GA4, which metric divides engaged sessions by total sessions?

Accepted Answer

Engagement rate

Answer

Engagement rate is the percentage of sessions that were engaged sessions.

Question 5

Which attribution model assigns more credit to touchpoints closer in time to the conversion?

Accepted Answer

Time decay

Answer

Time decay gives increasing credit to interactions nearer the conversion.

Google Analytics Practice Test