Google Analytics GA4 Reporting and Attribution 3 — Questions and Answers
Question 1: Which GA4 channel grouping would 'google / cpc' typically fall under?
- Organic Search
- Paid Search (Correct answer)
- Display
- Referral
Correct answer: Paid Search
The cpc medium with a search source maps to the Paid Search channel.
Question 2: What is the maximum lookback window GA4 allows for acquisition conversion events?
- 7 days
- 30 days
- 90 days (Correct answer)
- 365 days
Correct answer: 90 days
GA4 allows acquisition touchpoints a lookback window of up to 90 days.
Question 3: Which report compares user behavior across the 'New' and 'Returning' user segments?
- Retention report (Correct answer)
- Tech details report
- User acquisition report
- Engagement overview
Correct answer: Retention report
The Retention report breaks out new versus returning users and their return rates.
Question 4: In GA4, which metric divides engaged sessions by total sessions?
- Bounce rate
- Engagement rate (Correct answer)
- Conversion rate
- Exit rate
Correct answer: Engagement rate
Engagement rate is the percentage of sessions that were engaged sessions.
Question 5: Which attribution model assigns more credit to touchpoints closer in time to the conversion?
- Time decay (Correct answer)
- Linear
- First click
- Position-based
Correct answer: Time decay
Time decay gives increasing credit to interactions nearer the conversion.
Question 6: What does GA4's 'Model comparison' report let you do?
- Compare two date ranges
- Compare how different attribution models credit channels (Correct answer)
- Compare device categories
- Compare property settings
Correct answer: Compare how different attribution models credit channels
Model comparison shows how conversions and revenue shift across attribution models.
Question 7: Which dimension shows the campaign credited for a specific conversion event in GA4?
- Session campaign (Correct answer)
- First user campaign
- Event campaign
- Default channel group
Correct answer: Session campaign
Session campaign attributes the campaign tied to the session in which activity occurred.
Google Analytics GA4 Reporting and Attribution 3
Which GA4 channel grouping would 'google / cpc' typically fall under?