GA4 Reporting and Attribution Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 GA4 Reporting and Attribution flashcards as text
Which GA4 channel grouping would 'google / cpc' typically fall under?
Answer: Paid Search
The cpc medium with a search source maps to the Paid Search channel.
What is the maximum lookback window GA4 allows for acquisition conversion events?
Answer: 90 days
GA4 allows acquisition touchpoints a lookback window of up to 90 days.
Which report compares user behavior across the 'New' and 'Returning' user segments?
Answer: Retention report
The Retention report breaks out new versus returning users and their return rates.
In GA4, which metric divides engaged sessions by total sessions?
Answer: Engagement rate
Engagement rate is the percentage of sessions that were engaged sessions.
Which attribution model assigns more credit to touchpoints closer in time to the conversion?
Answer: Time decay
Time decay gives increasing credit to interactions nearer the conversion.
What does GA4's 'Model comparison' report let you do?
Answer: Compare how different attribution models credit channels
Model comparison shows how conversions and revenue shift across attribution models.
Which dimension shows the campaign credited for a specific conversion event in GA4?
Answer: Session campaign
Session campaign attributes the campaign tied to the session in which activity occurred.