Google Analytics GA4 Reporting and Attribution 2

Question 1

In GA4, which attribution model gives equal credit to every touchpoint in the conversion path?

Accepted Answer

Linear

Answer

The linear model distributes credit evenly across all touchpoints in the path.

Question 2

Which report in GA4 shows the sequence of pages and screens users view during a session?

Accepted Answer

Path exploration

Answer

Path exploration visualizes the steps users take through your site or app.

Question 3

What does the 'Conversions' metric in GA4 count by default?

Accepted Answer

Each occurrence of a key event

Answer

GA4 counts every occurrence of an event marked as a key/conversion event.

Question 4

Which GA4 attribution setting determines how long a click can be credited before a conversion?

Accepted Answer

Lookback window

Answer

The lookback window defines how far back GA4 looks to credit touchpoints.

Question 5

What is the default attribution model for the 'Conversion paths' report in GA4?

Accepted Answer

Data-driven

Answer

GA4 uses data-driven attribution as the default model for reporting conversions.

Google Analytics Practice Test