Google Analytics GA4 Reporting and Attribution 2

Question 1

In GA4, which attribution model gives equal credit to every touchpoint in the conversion path?

Accepted Answer

Linear

Answer

Last click

Answer

Position-based

Answer

Data-driven

Question 2

Which report in GA4 shows the sequence of pages and screens users view during a session?

Accepted Answer

Path exploration

Answer

Pages and screens

Answer

User acquisition

Answer

Demographic details

Question 3

What does the 'Conversions' metric in GA4 count by default?

Accepted Answer

Each occurrence of a key event

Answer

Only first-time purchases

Answer

Sessions with engagement

Answer

Unique users only

Question 4

Which GA4 attribution setting determines how long a click can be credited before a conversion?

Accepted Answer

Lookback window

Answer

Engagement window

Answer

Session timeout

Answer

Retention period

Question 5

What is the default attribution model for the 'Conversion paths' report in GA4?

Accepted Answer

Data-driven

Answer

Last click

Answer

First click

Answer

Time decay

Question 6

Which dimension would you use to see which marketing channel drove a user's first visit?

Accepted Answer

First user source/medium

Answer

Session source/medium

Answer

Event source

Answer

Page referrer

Question 7

In GA4 Explorations, what does a 'Funnel exploration' help you analyze?

Accepted Answer

Step-by-step completion and drop-off rates

Answer

Revenue by product

Answer

Real-time active users

Answer

Audience overlap