Google Analytics GA4 Event and Conversion Tracking 3

Question 1

Which GA4 enhanced measurement event tracks when a user reaches the bottom portion of a page?

Accepted Answer

scroll

Answer

The scroll event fires when a user scrolls to 90% of the page depth under enhanced measurement.

Question 2

In GA4, what does the 'click' enhanced measurement event specifically track by default?

Accepted Answer

Outbound link clicks

Answer

The enhanced measurement 'click' event captures clicks that lead users to a different domain (outbound).

Question 3

Which event parameter automatically captures the page URL in GA4?

Accepted Answer

page_location

Answer

GA4 uses the page_location parameter to record the full URL of the page.

Question 4

What happens to data sent to a custom dimension before it is registered in GA4?

Accepted Answer

It is collected but unavailable in reports until registered

Answer

Parameter data is collected but only appears in reports for the period after the custom dimension is registered.

Question 5

Which GA4 recommended event should be used to measure a completed purchase in ecommerce?

Accepted Answer

purchase

Answer

The 'purchase' recommended event is the standard for tracking completed ecommerce transactions.

Google Analytics Practice Test