Google Analytics GA4 Event and Conversion Tracking 3 — Questions and Answers
Question 1: Which GA4 enhanced measurement event tracks when a user reaches the bottom portion of a page?
- scroll (Correct answer)
- page_view
- view_search_results
- click
Correct answer: scroll
The scroll event fires when a user scrolls to 90% of the page depth under enhanced measurement.
Question 2: In GA4, what does the 'click' enhanced measurement event specifically track by default?
- Every click on the page
- Outbound link clicks (Correct answer)
- Internal navigation clicks
- Button hover events
Correct answer: Outbound link clicks
The enhanced measurement 'click' event captures clicks that lead users to a different domain (outbound).
Question 3: Which event parameter automatically captures the page URL in GA4?
- page_location (Correct answer)
- page_path
- page_url
- document_location
Correct answer: page_location
GA4 uses the page_location parameter to record the full URL of the page.
Question 4: What happens to data sent to a custom dimension before it is registered in GA4?
- It is stored and backfilled later
- It is collected but unavailable in reports until registered (Correct answer)
- It is rejected entirely
- It overwrites existing dimensions
Correct answer: It is collected but unavailable in reports until registered
Parameter data is collected but only appears in reports for the period after the custom dimension is registered.
Question 5: Which GA4 recommended event should be used to measure a completed purchase in ecommerce?
- purchase (Correct answer)
- checkout
- buy
- transaction
Correct answer: purchase
The 'purchase' recommended event is the standard for tracking completed ecommerce transactions.
Question 6: What is the main benefit of using GA4 recommended events over fully custom event names?
- They unlock predefined reports and future features (Correct answer)
- They cost less to track
- They bypass parameter limits
- They are automatically conversions
Correct answer: They unlock predefined reports and future features
Recommended events follow Google's naming conventions and enable additional reporting and feature compatibility.
Question 7: In GA4, the 'value' parameter on an event should be paired with which other parameter for monetary tracking?
- currency (Correct answer)
- amount
- price_total
- revenue
Correct answer: currency
When sending a monetary 'value', GA4 requires the 'currency' parameter for correct revenue attribution.
Google Analytics GA4 Event and Conversion Tracking 3
Which GA4 enhanced measurement event tracks when a user reaches the bottom portion of a page?