Google Analytics Certification Exam Answers 3

Question 1

Which GA4 event is automatically collected when a user first opens an app or visits a site for the first time?

Accepted Answer

first_visit

Answer

The first_visit event is collected automatically on a user's first interaction.

Question 2

In GA4, what type of event do you create to track a key business action like a sign-up or purchase?

Accepted Answer

Recommended or custom event marked as a conversion

Answer

Key actions are tracked as custom or recommended events then marked as conversions.

Question 3

Which feature, when enabled, automatically tracks scrolls, outbound clicks, site search, and video engagement?

Accepted Answer

Enhanced measurement

Answer

Enhanced measurement auto-collects interactions like scrolls and outbound clicks.

Question 4

What is the default data retention period for user-level and event-level data in GA4 that can be extended?

Accepted Answer

2 months, extendable to 14 months

Answer

GA4 retains event data for 2 months by default, extendable to 14 months.

Question 5

Which attribution model does GA4 use by default for conversion credit?

Accepted Answer

Data-driven

Answer

GA4 uses data-driven attribution as its default model.

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