Google Analytics Certification Exam Answers 3 — Questions and Answers
Question 1: Which GA4 event is automatically collected when a user first opens an app or visits a site for the first time?
- session_start
- first_visit (Correct answer)
- page_view
- user_engagement
Correct answer: first_visit
The first_visit event is collected automatically on a user's first interaction.
Question 2: In GA4, what type of event do you create to track a key business action like a sign-up or purchase?
- Automatically collected event
- Enhanced measurement event
- Recommended or custom event marked as a conversion (Correct answer)
- Calculated metric
Correct answer: Recommended or custom event marked as a conversion
Key actions are tracked as custom or recommended events then marked as conversions.
Question 3: Which feature, when enabled, automatically tracks scrolls, outbound clicks, site search, and video engagement?
- Enhanced measurement (Correct answer)
- Enhanced ecommerce
- Google signals
- Data-driven attribution
Correct answer: Enhanced measurement
Enhanced measurement auto-collects interactions like scrolls and outbound clicks.
Question 4: What is the default data retention period for user-level and event-level data in GA4 that can be extended?
- 2 months
- 2 months, extendable to 14 months (Correct answer)
- 6 months
- 26 months
Correct answer: 2 months, extendable to 14 months
GA4 retains event data for 2 months by default, extendable to 14 months.
Question 5: Which attribution model does GA4 use by default for conversion credit?
- Last click
- First click
- Linear
- Data-driven (Correct answer)
Correct answer: Data-driven
GA4 uses data-driven attribution as its default model.
Question 6: In GA4, what is a 'data stream'?
- A report export
- A source of data from a website or app feeding a property (Correct answer)
- A custom audience
- A BigQuery table
Correct answer: A source of data from a website or app feeding a property
A data stream is the flow of data from a website or app into a GA4 property.
Question 7: Which GA4 parameter is used to group traffic by marketing campaign in UTM tagging?
- utm_source
- utm_medium
- utm_campaign (Correct answer)
- utm_term
Correct answer: utm_campaign
The utm_campaign parameter identifies the specific campaign name.
Google Analytics Certification Exam Answers 3
Which GA4 event is automatically collected when a user first opens an app or visits a site for the first time?