Google Analytics Certification Exam 5

Question 1

Which GA4 access role allows a user to edit settings but NOT manage other users?

Accepted Answer

Editor

Answer

The Editor role grants full control over settings and data but cannot manage users.

Question 2

What GA4 feature predicts the likelihood that a user will purchase in the next 7 days?

Accepted Answer

Predictive metrics (purchase probability)

Answer

Purchase probability is a predictive metric estimating the chance of a purchase within 7 days.

Question 3

In GA4, which channel grouping would a visit from a Google search ad be assigned to?

Accepted Answer

Paid Search

Answer

Clicks from search ads are categorized under the Paid Search default channel group.

Question 4

What is the recommended GA4 event name for tracking when a user completes a purchase in ecommerce?

Accepted Answer

purchase

Answer

GA4 uses the recommended event name 'purchase' for completed ecommerce transactions.

Question 5

Which GA4 exploration technique is best for comparing the behavior of groups acquired in the same week over time?

Accepted Answer

Cohort exploration

Answer

Cohort exploration groups users by a shared acquisition characteristic and tracks them over time.

Google Analytics Practice Test