Google Analytics Certification Exam 2

Question 1

In Google Analytics 4, what is the default data retention period for user-level and event-level data on the standard (free) tier?

Accepted Answer

2 months

Answer

GA4 standard properties default to 2 months of event data retention, configurable up to 14 months.

Question 2

Which GA4 reporting identity option uses Google signals, user ID, and device data to deduplicate users?

Accepted Answer

Blended

Answer

The Blended reporting identity combines User-ID, Google signals, device ID, and modeling to identify users.

Question 3

What is the maximum number of custom dimensions you can register in a standard GA4 property?

Accepted Answer

50

Answer

Standard GA4 properties allow up to 50 event-scoped custom dimensions.

Question 4

In GA4, which event parameter is automatically collected to identify the page a user viewed?

Accepted Answer

page_location

Answer

GA4 automatically collects page_location, which holds the full URL of the viewed page.

Question 5

Which GA4 feature lets you create a temporary filtered view of report data without permanently changing the property?

Accepted Answer

Comparisons

Answer

Comparisons let you temporarily filter and contrast subsets of data within standard reports.

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