Google Analytics Certification Exam 2

Question 1

In Google Analytics 4, what is the default data retention period for user-level and event-level data on the standard (free) tier?

Accepted Answer

2 months

Answer

14 months

Answer

26 months

Answer

50 months

Question 2

Which GA4 reporting identity option uses Google signals, user ID, and device data to deduplicate users?

Accepted Answer

Blended

Answer

Device-based

Answer

Observed

Answer

Modeled

Question 3

What is the maximum number of custom dimensions you can register in a standard GA4 property?

Accepted Answer

50

Answer

10

Answer

25

Answer

125

Question 4

In GA4, which event parameter is automatically collected to identify the page a user viewed?

Accepted Answer

page_location

Answer

page_referrer

Answer

page_title

Answer

page_path

Question 5

Which GA4 feature lets you create a temporary filtered view of report data without permanently changing the property?

Accepted Answer

Comparisons

Answer

Segments only

Answer

Data filters

Answer

Channel groups

Question 6

What does a GA4 conversion (key event) require to be counted?

Accepted Answer

An event marked as a conversion

Answer

A purchase value

Answer

A linked Google Ads account

Answer

A custom dimension

Question 7

Which GA4 attribution model gives all conversion credit to the last channel before conversion, excluding direct?

Accepted Answer

Last click

Answer

First click

Answer

Data-driven

Answer

Linear