Certification Exam Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Certification Exam flashcards as text
In Google Analytics 4, what is the default data retention period for user-level and event-level data on the standard (free) tier?
Answer: 2 months
GA4 standard properties default to 2 months of event data retention, configurable up to 14 months.
Which GA4 reporting identity option uses Google signals, user ID, and device data to deduplicate users?
Answer: Blended
The Blended reporting identity combines User-ID, Google signals, device ID, and modeling to identify users.
What is the maximum number of custom dimensions you can register in a standard GA4 property?
Answer: 50
Standard GA4 properties allow up to 50 event-scoped custom dimensions.
In GA4, which event parameter is automatically collected to identify the page a user viewed?
Answer: page_location
GA4 automatically collects page_location, which holds the full URL of the viewed page.
Which GA4 feature lets you create a temporary filtered view of report data without permanently changing the property?
Answer: Comparisons
Comparisons let you temporarily filter and contrast subsets of data within standard reports.
What does a GA4 conversion (key event) require to be counted?
Answer: An event marked as a conversion
Any event can become a conversion/key event once it is toggled or marked as one in GA4.
Which GA4 attribution model gives all conversion credit to the last channel before conversion, excluding direct?
Answer: Last click
The last-click (paid and organic) model assigns full credit to the final non-direct channel.