Google Analytics Google Analytics GA4 Data Streams and Configuration 2

Question 1

Where do you configure enhanced measurement settings in GA4?

Accepted Answer

Admin > Property > Data Streams > Web stream details

Answer

Enhanced measurement is configured within the web data stream details page found under Admin > Data Streams.

Question 2

What is a 'custom parameter' in GA4?

Accepted Answer

Additional metadata sent with an event to provide more context

Answer

Custom parameters are extra key-value pairs sent alongside GA4 events to capture additional context beyond standard fields.

Question 3

What must you do before custom event parameters appear in GA4 standard reports?

Accepted Answer

Create a custom definition (custom dimension or metric)

Answer

Custom parameters must be registered as custom dimensions or metrics under Admin > Custom Definitions to be available in standard reports.

Question 4

Which GA4 feature allows you to exclude internal traffic from your reports?

Accepted Answer

Data filters using IP address

Answer

GA4 data filters let you exclude internal traffic by defining IP address ranges under Admin > Data Streams > Configure Tag Settings.

Question 5

In GA4, what is the default session timeout duration?

Accepted Answer

30 minutes

Answer

By default, a GA4 session expires after 30 minutes of inactivity, though this can be adjusted in Admin settings.

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