Google Analytics Google Analytics GA4 Data Streams and Configuration 2 — Questions and Answers
Question 1: Where do you configure enhanced measurement settings in GA4?
- Admin > Property > Data Streams > Web stream details (Correct answer)
- Admin > Account > Property Settings
- Reports > Realtime > Configuration
- Admin > Property > Custom Definitions
Correct answer: Admin > Property > Data Streams > Web stream details
Enhanced measurement is configured within the web data stream details page found under Admin > Data Streams.
Question 2: What is a 'custom parameter' in GA4?
- A predefined event name
- Additional metadata sent with an event to provide more context (Correct answer)
- A type of audience condition
- A standard ecommerce field
Correct answer: Additional metadata sent with an event to provide more context
Custom parameters are extra key-value pairs sent alongside GA4 events to capture additional context beyond standard fields.
Question 3: What must you do before custom event parameters appear in GA4 standard reports?
- Enable enhanced measurement
- Create a custom definition (custom dimension or metric) (Correct answer)
- Set up a data filter
- Link to Google Ads
Correct answer: Create a custom definition (custom dimension or metric)
Custom parameters must be registered as custom dimensions or metrics under Admin > Custom Definitions to be available in standard reports.
Question 4: Which GA4 feature allows you to exclude internal traffic from your reports?
- Data filters using IP address (Correct answer)
- Audience exclusions
- Event modification
- Custom channel groupings
Correct answer: Data filters using IP address
GA4 data filters let you exclude internal traffic by defining IP address ranges under Admin > Data Streams > Configure Tag Settings.
Question 5: In GA4, what is the default session timeout duration?
- 15 minutes
- 30 minutes (Correct answer)
- 60 minutes
- 24 hours
Correct answer: 30 minutes
By default, a GA4 session expires after 30 minutes of inactivity, though this can be adjusted in Admin settings.
Question 6: What is the 'Google Signals' feature in GA4 used for?
- Linking GA4 to Google Search Console
- Enabling cross-device reporting using Google account data (Correct answer)
- Importing cost data from Google Ads
- Activating server-side tagging
Correct answer: Enabling cross-device reporting using Google account data
Google Signals enables cross-device tracking by associating sessions from signed-in Google users across multiple devices.
Google Analytics Google Analytics GA4 Data Streams and Configuration 2
Where do you configure enhanced measurement settings in GA4?