Google Analytics Google Analytics GA4 Audiences and Remarketing 2

Question 1

To use GA4 audiences in Google Ads remarketing, what must you do first?

Accepted Answer

Link your GA4 property to your Google Ads account

Answer

You must link your GA4 property to Google Ads under Admin > Product Links, then audiences automatically become available in Google Ads.

Question 2

What is a 'trigger event' in GA4 audience creation?

Accepted Answer

An event that immediately adds a user to the audience when it fires

Answer

A trigger event causes GA4 to add the user to the audience immediately when that event fires, rather than waiting for batch processing.

Question 3

Which predictive metric can GA4 use to build a predictive audience?

Accepted Answer

Predicted churn probability, purchase probability, or predicted revenue

Answer

GA4's predictive audiences can be built using purchase probability, churn probability, and predicted revenue within 28 days.

Question 4

What is the difference between a GA4 segment and a GA4 audience?

Accepted Answer

Segments are for Explore reports only; audiences are for remarketing and broader analysis

Answer

Segments exist only within Exploration reports for analysis, while audiences persist over time and can be used for remarketing in Google Ads.

Question 5

How many audiences can you create per GA4 property?

Accepted Answer

Up to 100

Answer

GA4 supports up to 100 audiences per property, giving you flexibility to target diverse user groups.

Google Analytics Practice Test