Google Analytics Google Analytics GA4 Audiences and Remarketing 2 — Questions and Answers
Question 1: To use GA4 audiences in Google Ads remarketing, what must you do first?
- Export the audience to BigQuery
- Link your GA4 property to your Google Ads account (Correct answer)
- Create a goal in Universal Analytics
- Enable enhanced ecommerce
Correct answer: Link your GA4 property to your Google Ads account
You must link your GA4 property to Google Ads under Admin > Product Links, then audiences automatically become available in Google Ads.
Question 2: What is a 'trigger event' in GA4 audience creation?
- An event that removes users from the audience
- An event that immediately adds a user to the audience when it fires (Correct answer)
- A conversion event that fires on thank-you pages
- An event imported from Google Ads
Correct answer: An event that immediately adds a user to the audience when it fires
A trigger event causes GA4 to add the user to the audience immediately when that event fires, rather than waiting for batch processing.
Question 3: Which predictive metric can GA4 use to build a predictive audience?
- Predicted churn probability, purchase probability, or predicted revenue (Correct answer)
- Session duration prediction
- Bounce rate forecast
- Page depth prediction
Correct answer: Predicted churn probability, purchase probability, or predicted revenue
GA4's predictive audiences can be built using purchase probability, churn probability, and predicted revenue within 28 days.
Question 4: What is the difference between a GA4 segment and a GA4 audience?
- Segments are for Explore reports only; audiences are for remarketing and broader analysis (Correct answer)
- They are the same thing with different names
- Audiences are only used in Realtime reports
- Segments can be shared to Google Ads; audiences cannot
Correct answer: Segments are for Explore reports only; audiences are for remarketing and broader analysis
Segments exist only within Exploration reports for analysis, while audiences persist over time and can be used for remarketing in Google Ads.
Question 5: How many audiences can you create per GA4 property?
- Up to 10
- Up to 50
- Up to 100 (Correct answer)
- Unlimited
Correct answer: Up to 100
GA4 supports up to 100 audiences per property, giving you flexibility to target diverse user groups.
Question 6: What does 'audience membership duration' set to 'lifetime' mean in GA4?
- Users stay in the audience until they opt out of tracking
- Users remain in the audience indefinitely as long as they have any recorded session
- Users never leave the audience regardless of future behavior (Correct answer)
- GA4 keeps user data for life without purging
Correct answer: Users never leave the audience regardless of future behavior
Setting membership duration to 'lifetime of analytics' means users are never automatically removed from the audience once they qualify.
Google Analytics Google Analytics GA4 Audiences and Remarketing 2
To use GA4 audiences in Google Ads remarketing, what must you do first?