FREE Local SEO Fundamentals Questions and Answers

Question 1

Which of the following business models are unlikely to qualify for a Google+ Local page?

Accepted Answer

A virtual e-commerce company

Answer

Google Business Profile (formerly Google+ Local) is designed for businesses that have a physical location or serve customers in a specific geographic area. A virtual e-commerce company operates solely online without a physical storefront or a defined service area that customers visit. Therefore, it does not meet Google's criteria for a local listing, which requires a tangible presence or service region.

Question 2

What is a citation in Local Search? *

Accepted Answer

A web-based reference to an error made by a local business.

Answer

In Local Search Engine Optimization (SEO), a citation refers to any online mention of a business's Name, Address, and Phone number (NAP), even if it doesn't include a direct link. These consistent mentions across various websites and directories help search engines verify the existence and legitimacy of a local business. They are crucial for establishing trust and improving local search rankings.

Question 3

Yelp encourages company owners to actively solicit customer reviews.

Accepted Answer

False

Answer

Yelp strongly discourages businesses from actively soliciting customer reviews, considering it a practice that can lead to biased or inauthentic feedback. Their algorithm is designed to identify and filter out reviews that appear to be solicited. Yelp prefers organic reviews from users who genuinely choose to share their experiences without prompting.

Question 4

What exactly is Google Local Carousel?

Accepted Answer

For some searches with local intent, a horizontal display of search engine results is displayed.

Answer

The Google Local Carousel was a specific Search Engine Results Page (SERP) feature that displayed a horizontal, scrollable list of local businesses for certain queries, often related to restaurants or hotels. It presented businesses with images, ratings, and basic information at the top of the search results. This format allowed users to quickly browse and compare local options.

Question 5

Which of the following is typically regarded as the main data source for significant search engines in the United States?

Accepted Answer

All of the options are correct

Answer

Major search engines like Google, Bing, and Yahoo rely on several primary data aggregators to collect and verify local business information. Infogroup, Factual, Localeze, and Acxiom are all prominent data providers that gather, maintain, and distribute business data. These aggregators serve as crucial sources for populating and updating local search ecosystems in the United States.

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FREE Local SEO Fundamentals Questions and Answers