Email Marketing Trivia 5

Question 1

What is the 'sender score' in email marketing?

Accepted Answer

A reputation score (0-100) that ISPs use to evaluate the trustworthiness of a sending IP

Answer

Sender score is a numerical reputation metric that ISPs reference to determine whether to deliver, filter, or block emails from a given IP.

Question 2

What is an 'email preheader' and why is it important?

Accepted Answer

The short preview text that appears after the subject line in the inbox view

Answer

The preheader is inbox preview text that complements the subject line, giving recipients additional context and increasing open rates.

Question 3

What does a high 'list growth rate' indicate for an email marketing program?

Accepted Answer

The program is attracting new subscribers faster than it is losing them

Answer

A positive list growth rate means new subscribers are being acquired at a rate that outpaces unsubscribes and removals, indicating a healthy program.

Question 4

Which factor most directly affects an email's spam score assigned by spam filters?

Accepted Answer

Trigger words, sender reputation, and technical authentication failures

Answer

Spam filters evaluate a combination of spammy language, sender reputation scores, and authentication issues (SPF/DKIM/DMARC) to assign spam scores.

Question 5

What is 'behavioral email targeting'?

Accepted Answer

Triggering or customizing emails based on specific actions a subscriber has taken

Answer

Behavioral targeting uses actions like past purchases, website visits, or email engagement patterns to send highly relevant, timely messages.

Email Marketing Practice Test