Email Marketing Trivia 2 — Questions and Answers
Question 1: Which email metric measures the percentage of recipients who clicked a link after opening the email?
- Click-to-open rate (CTOR) (Correct answer)
- Click-through rate (CTR)
- Conversion rate
- Bounce rate
Correct answer: Click-to-open rate (CTOR)
CTOR divides clicks by opens, revealing how compelling the email content is to those who actually read it.
Question 2: What is the term for an email that is returned to the sender because the recipient's inbox is full?
- Hard bounce
- Soft bounce (Correct answer)
- Spam complaint
- Unsubscribe
Correct answer: Soft bounce
A soft bounce is a temporary delivery failure, such as a full mailbox, unlike a hard bounce which is permanent.
Question 3: Which U.S. law requires commercial emails to include a physical mailing address?
- GDPR
- CAN-SPAM Act (Correct answer)
- CCPA
- CASL
Correct answer: CAN-SPAM Act
The CAN-SPAM Act mandates that every commercial email include the sender's valid physical postal address.
Question 4: What email authentication protocol uses a DNS TXT record to list authorized mail servers for a domain?
- DKIM
- DMARC
- SPF (Correct answer)
- MX
Correct answer: SPF
SPF (Sender Policy Framework) publishes a list of authorized IP addresses allowed to send email for a domain.
Question 5: In email marketing, what does 'segmentation' primarily refer to?
- Splitting subject lines for A/B testing
- Dividing your list into groups based on shared characteristics (Correct answer)
- Scheduling emails at different times
- Separating HTML and plain-text versions
Correct answer: Dividing your list into groups based on shared characteristics
Segmentation groups subscribers by attributes like behavior, demographics, or purchase history to send more relevant messages.
Question 6: Which day of the week has historically shown the highest email open rates in B2B marketing?
- Monday
- Tuesday (Correct answer)
- Friday
- Sunday
Correct answer: Tuesday
Studies consistently show Tuesday performs best for B2B email open rates, as inboxes are checked after the Monday rush.
Question 7: What is 'email deliverability'?
- The speed at which emails are sent from the server
- The ability of an email to reach the recipient's inbox rather than spam (Correct answer)
- The formatting of an email across different clients
- The process of unsubscribing invalid addresses
Correct answer: The ability of an email to reach the recipient's inbox rather than spam
Deliverability refers to the likelihood that an email successfully lands in the inbox rather than being filtered or rejected.
Email Marketing Trivia 2
Which email metric measures the percentage of recipients who clicked a link after opening the email?