FREE Email Marketing Trivia Question and Answers

Question 1

Email marketing's component that concerns whether a message is delivered to the target inbox is known as __________.

Accepted Answer

Deliverability

Answer

Tins

Answer

Send Rate

Answer

None of the Above

Question 2

It's known as _____________ when you send an email and the ISP replies that the email address is no longer valid.

Accepted Answer

A Hard Bounce

Answer

A Bounceback

Answer

Deliverability

Answer

A 404 Error

Question 3

"Above the ______________" refers to the area of the email message that is visible without scrolling.

Accepted Answer

Fold

Answer

Template

Answer

Sweet Spot

Answer

A Preview pane

Question 4

Unwanted email is often referred to as unsolicited email or _________.

Accepted Answer

Spam

Answer

Trash

Answer

Junk

Answer

None of the above

Question 5

When an emailer uses a fake company or brand in the "from" line to entice recipients to read the message and divulge personal information, this is known as ___________.

Accepted Answer

Phishing

Answer

Spoofing

Answer

Masking

Answer

Spamming

Question 6

You're sending a transactional email, or an email that confirms some sort of transaction, such a purchase or sign-up. False or True? The use of marketing messaging in the email is entirely allowed.

Accepted Answer

True

Answer

False

Question 7

The distinction between "double opt-in" authorization and "single opt-in" permission to send emails is that __________.

Accepted Answer

Double opt-in refers to the requirement of a subsequent action, typically a confirmation, following the initial grant of consent.

Answer

A recipient must consent to receiving email on two separate occasions, at least three days apart, in order to use the "double" opt-in method.

Answer

A recipient must explicitly consent to get emails on two different devices in order to use "double" opt-in (i.e. Laptop and Phone).

Answer

All of the Above qualify as “Double” opt-in