Email Marketing Email List Building and Compliance

Question 1

What does the CAN-SPAM Act require of commercial email senders in the US?

Accepted Answer

Emails must include a physical mailing address and a clear unsubscribe mechanism

Answer

All emails must be HTML-formatted

Answer

Emails must be pre-approved by the FTC

Answer

Senders must have double opt-in for every subscriber

Question 2

What is a 'lead magnet' used for in email list building?

Accepted Answer

A free resource or incentive offered in exchange for a visitor's email address

Answer

A physical magnet used at trade shows

Answer

A tool that scrapes email addresses from websites

Answer

A paid advertising format

Question 3

What is 'opt-in' in the context of email marketing compliance?

Accepted Answer

The explicit consent a subscriber gives to receive marketing emails from you

Answer

A technical email header

Answer

The process of removing unsubscribers

Answer

An ESP pricing model

Question 4

What does GDPR require regarding email marketing consent for EU subscribers?

Accepted Answer

Consent must be freely given, specific, informed, and unambiguous — pre-ticked boxes are not valid

Answer

Consent must be inferred from website visits

Answer

Consent only needs to be given once per domain

Answer

Consent can be bundled with terms of service acceptance

Question 5

What is a 'content upgrade' as a list-building tactic?

Accepted Answer

A lead magnet that is specific to the content of a blog post, offered inline to capture readers

Answer

Improving an existing email template design

Answer

Upgrading your ESP plan for more features

Answer

Adding video to your email content

Question 6

What is the purpose of a 'squeeze page' in email list building?

Accepted Answer

A focused landing page with a single purpose: capturing email addresses with no navigation distractions

Answer

A page for compressing image files for email

Answer

A page for managing unsubscribes

Answer

A page displaying your full email archive