Email Marketing Trivia 5 — Questions and Answers
Question 1: What is the 'sender score' in email marketing?
- The rating given to an email subject line by subscribers
- A reputation score (0-100) that ISPs use to evaluate the trustworthiness of a sending IP (Correct answer)
- The number of emails sent per hour from a server
- A measurement of email load time
Correct answer: A reputation score (0-100) that ISPs use to evaluate the trustworthiness of a sending IP
Sender score is a numerical reputation metric that ISPs reference to determine whether to deliver, filter, or block emails from a given IP.
Question 2: What is an 'email preheader' and why is it important?
- The main headline inside the email body
- The short preview text that appears after the subject line in the inbox view (Correct answer)
- The sender name displayed in the from field
- The hidden tracking pixel in the email
Correct answer: The short preview text that appears after the subject line in the inbox view
The preheader is inbox preview text that complements the subject line, giving recipients additional context and increasing open rates.
Question 3: What does a high 'list growth rate' indicate for an email marketing program?
- High unsubscribe rates are offsetting new sign-ups
- The program is attracting new subscribers faster than it is losing them (Correct answer)
- Emails are being delivered to spam folders
- The domain has high authority scores
Correct answer: The program is attracting new subscribers faster than it is losing them
A positive list growth rate means new subscribers are being acquired at a rate that outpaces unsubscribes and removals, indicating a healthy program.
Question 4: Which factor most directly affects an email's spam score assigned by spam filters?
- The length of the email subject line
- Trigger words, sender reputation, and technical authentication failures (Correct answer)
- The color scheme of the email template
- The time of day the email is sent
Correct answer: Trigger words, sender reputation, and technical authentication failures
Spam filters evaluate a combination of spammy language, sender reputation scores, and authentication issues (SPF/DKIM/DMARC) to assign spam scores.
Question 5: What is 'behavioral email targeting'?
- Sending emails based solely on subscriber demographics
- Triggering or customizing emails based on specific actions a subscriber has taken (Correct answer)
- Targeting subscribers by their geographic location only
- Scheduling emails based on the sender's time zone
Correct answer: Triggering or customizing emails based on specific actions a subscriber has taken
Behavioral targeting uses actions like past purchases, website visits, or email engagement patterns to send highly relevant, timely messages.
Question 6: In a re-engagement campaign, what is the primary goal?
- To acquire new subscribers from social media
- To win back inactive subscribers before removing them from the list (Correct answer)
- To upsell existing active customers to premium plans
- To test new email templates on low-risk subscribers
Correct answer: To win back inactive subscribers before removing them from the list
Re-engagement campaigns attempt to reactivate dormant subscribers with a compelling offer or message before sunsetting them from the list.
Question 7: What does DMARC stand for, and what does it do?
- Domain Mail Authentication Record Check — validates email content
- Domain-based Message Authentication, Reporting & Conformance — tells receivers how to handle emails that fail SPF or DKIM (Correct answer)
- Digital Mail Address Record Control — manages subscriber opt-ins
- Deliverability Management and Reputation Control — scores sender IPs
Correct answer: Domain-based Message Authentication, Reporting & Conformance — tells receivers how to handle emails that fail SPF or DKIM
DMARC builds on SPF and DKIM by allowing domain owners to specify policies for handling authentication failures and receive reports on email activity.
Email Marketing Trivia 5
What is the 'sender score' in email marketing?