Email Marketing Master 3

Question 1

What does the CAN-SPAM Act require every commercial email to include?

Accepted Answer

A clear and conspicuous opt-out mechanism and the sender's physical postal address

Answer

CAN-SPAM mandates a functioning opt-out method and a valid physical address; the opt-out must be honored within 10 business days.

Question 2

In email automation, what triggers a 'browse abandonment' email?

Accepted Answer

A visitor views a product page but leaves without adding it to the cart

Answer

Browse abandonment emails target visitors who showed product interest (page view) but did not take the next step of adding to cart, making them less far along than cart abandoners.

Question 3

What is the recommended HTML width for email templates to ensure compatibility across major email clients?

Accepted Answer

600px

Answer

600px is the widely accepted standard because it renders correctly across Gmail, Outlook, and Apple Mail without horizontal scrolling.

Question 4

Which email authentication record publishes a public key that receiving servers use to verify the sender's digital signature?

Accepted Answer

DKIM

Answer

DKIM (DomainKeys Identified Mail) uses asymmetric cryptography — the sending server signs the email with a private key, and the public key published in DNS lets receivers verify it.

Question 5

What is 'send-time optimization' (STO) in email marketing platforms?

Accepted Answer

AI-driven scheduling that sends emails when each individual subscriber is most likely to open

Answer

STO uses machine learning to analyze each subscriber's individual engagement patterns and delivers the email at their personal peak open time.

Email Marketing Practice Test

Email Marketing Practice Test

Email Marketing Master 3