Email Marketing Master 3 — Questions and Answers
Question 1: What does the CAN-SPAM Act require every commercial email to include?
- A clear and conspicuous opt-out mechanism and the sender's physical postal address (Correct answer)
- A plain-text version of every HTML email sent
- Subscriber consent confirmation in the email body
- An unsubscribe link that works within 24 hours
Correct answer: A clear and conspicuous opt-out mechanism and the sender's physical postal address
CAN-SPAM mandates a functioning opt-out method and a valid physical address; the opt-out must be honored within 10 business days.
Question 2: In email automation, what triggers a 'browse abandonment' email?
- A visitor views a product page but leaves without adding it to the cart (Correct answer)
- A shopper adds items to the cart but does not check out
- A customer completes a purchase and leaves the site
- A subscriber clicks a link in an email but does not convert
Correct answer: A visitor views a product page but leaves without adding it to the cart
Browse abandonment emails target visitors who showed product interest (page view) but did not take the next step of adding to cart, making them less far along than cart abandoners.
Question 3: What is the recommended HTML width for email templates to ensure compatibility across major email clients?
- 600px (Correct answer)
- 800px
- 1200px
- 480px
Correct answer: 600px
600px is the widely accepted standard because it renders correctly across Gmail, Outlook, and Apple Mail without horizontal scrolling.
Question 4: Which email authentication record publishes a public key that receiving servers use to verify the sender's digital signature?
- DKIM (Correct answer)
- SPF
- DMARC
- MX
Correct answer: DKIM
DKIM (DomainKeys Identified Mail) uses asymmetric cryptography — the sending server signs the email with a private key, and the public key published in DNS lets receivers verify it.
Question 5: What is 'send-time optimization' (STO) in email marketing platforms?
- AI-driven scheduling that sends emails when each individual subscriber is most likely to open (Correct answer)
- Manually selecting the best day of the week based on industry benchmarks
- Sending all emails at exactly 10 AM in the recipient's local time zone
- Scheduling emails based on the marketer's historical campaign performance
Correct answer: AI-driven scheduling that sends emails when each individual subscriber is most likely to open
STO uses machine learning to analyze each subscriber's individual engagement patterns and delivers the email at their personal peak open time.
Question 6: What does a 'hard bounce' indicate about an email address?
- The address is permanently invalid or does not exist (Correct answer)
- The recipient's inbox is temporarily full
- The email was blocked by a spam filter on that send
- The receiving server was temporarily unavailable
Correct answer: The address is permanently invalid or does not exist
Hard bounces signal a permanent delivery failure (invalid address, nonexistent domain), and best practice is to immediately remove them from the active list.
Question 7: Which strategy is most effective for re-engaging a subscriber who has not opened an email in 6 months?
- A dedicated win-back campaign with a compelling incentive and a clear opt-out option (Correct answer)
- Increasing send frequency to that subscriber to improve visibility
- Moving the subscriber to a higher-priority segment immediately
- Sending the same campaign content as active subscribers
Correct answer: A dedicated win-back campaign with a compelling incentive and a clear opt-out option
Win-back campaigns acknowledge the inactivity, offer value to re-engage, and include an opt-out to cleanly remove truly disinterested subscribers and protect list health.
Email Marketing Master 3
What does the CAN-SPAM Act require every commercial email to include?