Book & eBook Marketing Book Launch Strategies 2

Question 1

What is a 'BookBub Featured Deal' and why is it coveted by indie authors?

Accepted Answer

A highly sought-after discount email promotion sent to millions of targeted book buyers

Answer

A BookBub Featured Deal is a paid promotional email sent to BookBub's millions of subscribers who have opted in for specific genres, typically resulting in thousands of book sales for featured titles.

Question 2

What does 'sellthrough' mean in multi-book series marketing?

Accepted Answer

The percentage of readers who buy subsequent books after reading the first in a series

Answer

Sellthrough refers to the percentage of readers who continue buying the next book in a series after completing the previous one — a critical metric for series marketing ROI.

Question 3

What is the 'permafree' strategy in eBook marketing?

Accepted Answer

Setting the first book in a series to permanent free to attract readers into the series funnel

Answer

Permafree means permanently setting the first book in a series to $0.00 across retailers, using it as a loss leader to attract new readers who then buy paid sequels.

Question 4

What is a 'blog tour' in the context of book launch marketing?

Accepted Answer

A coordinated series of guest posts, reviews, and interviews published across multiple blogs on a launch timeline

Answer

A blog tour coordinates appearances (guest posts, interviews, reviews) across multiple blogs simultaneously during a launch window, expanding reach to new reader audiences.

Question 5

Why do many indie authors use a 'rapid release' publishing strategy?

Accepted Answer

Frequent new releases maintain algorithmic visibility and keep readers engaged while series sellthrough compounds

Answer

Rapid release keeps an author's name in retailer algorithms and reader feeds consistently, while each new book drives sales of previous titles through series sellthrough.

Book & eBook Marketing Practice Test

Book & eBook Marketing Practice Test

Book & eBook Marketing Book Launch Strategies 2