Book & eBook Marketing Book Pricing & Royalty Strategies

Question 1

What royalty rate does Amazon KDP offer for eBooks priced between $2.99 and $9.99 in eligible territories?

Accepted Answer

70%

Answer

35%

Answer

50%

Answer

85%

Question 2

Which pricing promotion temporarily reduces a book's price while displaying the original price to create urgency?

Accepted Answer

Countdown Deal

Answer

Permafree promotion

Answer

Free Book Promotion

Answer

Price Anchoring Campaign

Question 3

What is the 'permafree' strategy in book series marketing?

Accepted Answer

Making book one in a series permanently free to draw readers into the series

Answer

Permanently pricing all books at $0.99

Answer

Offering free books exclusively to newsletter subscribers

Answer

Running a free promotion every month on rotating titles

Question 4

What is the minimum price required for an eBook to qualify for the 70% royalty rate on Amazon KDP in the US?

Accepted Answer

$2.99

Answer

$0.99

Answer

$1.99

Answer

$4.99

Question 5

Which pricing strategy involves launching a book at a high price to capture early adopters, then gradually lowering the price over time?

Accepted Answer

Price skimming

Answer

Penetration pricing

Answer

Dynamic pricing

Answer

Loss leader pricing

Question 6

How are print-on-demand (POD) author royalties typically calculated for self-published paperbacks?

Accepted Answer

List price minus printing cost, multiplied by a royalty percentage

Answer

A flat fee per copy sold regardless of price

Answer

A fixed 40% of list price regardless of printing cost

Answer

The author receives 100% of revenue after a platform subscription fee

Question 7

What does 'going wide' mean in the context of self-published eBook distribution?

Accepted Answer

Distributing a book across multiple retail platforms instead of being exclusive to one

Answer

Setting different prices for different geographic regions

Answer

Offering both wide-format and standard print editions simultaneously

Answer

Expanding from eBook to audiobook and print formats