Book & eBook Marketing Cheat Sheet 2026

The 30 highest-yield Book & eBook Marketing facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. Which of the following best describes 'going wide' in eBook distribution? → Distributing an eBook to multiple retailers beyond Amazon, such as Apple Books and Kobo
2. Which platform is specifically known as a community-focused site where readers track books and authors can build fan bases through giveaways and reviews? → Goodreads
3. Which platform is most commonly used for running book giveaways to grow an author's email list? → BookFunnel
4. What is a 'newsletter swap' among authors? → Two authors promoting each other's books to their respective email lists
5. In book marketing, what does 'price elasticity of demand' measure? → How much reader demand changes in response to a price increase or decrease
6. Which of the following is not a factor in an eBook's design? → Quality of Writing
7. If an author opts out of KDP Select, how soon can they publish their eBook on other platforms? → After the current 90-day period ends
8. What is true about eBooks? → They must have unique content and a high-quality design.
9. Which psychological pricing principle explains why $9.99 consistently outsells the same product priced at $10.00? → Charm pricing (odd-even pricing)
10. What email marketing strategy involves sending a targeted email only to subscribers who clicked a specific link in a previous email? → Segmentation-based follow-up
11. What is the purpose of a 'soft launch' in book marketing? → Quietly publishing to gather early data and reviews before a full promotional push
12. What is 'BookStagram' in author marketing? → The community of book lovers who share aesthetic book photography and reviews on Instagram
13. Why is book publicity and marketing important? → It helps people find out about your book
14. Which author marketing strategy involves writing books in multiple pen names to target different genres and audiences? → Pen name segmentation
15. What is a 'BookBub Featured Deal' and why is it coveted by indie authors? → A highly sought-after discount email promotion sent to millions of targeted book buyers
16. What is the key benefit of publishing an eBook in EPUB format versus a proprietary format like MOBI? → EPUB is an open standard supported across nearly all non-Kindle platforms and devices
17. Which of the following font categories is typically associated with literary fiction book covers? → Serif and elegant script fonts
18. What is a 'bleed' in book cover design terminology? → Extra artwork extending beyond the trim edge
19. What royalty rate does Amazon KDP pay for eBooks priced below $2.99 or above $9.99? → 35%
20. Which file format is the most widely supported for eBooks across devices and platforms? → EPUB
21. What is a 'permafree' strategy in eBook marketing? → Permanently setting the first book in a series to free to drive series sales
22. Which price range is generally recommended for nonfiction eBooks to balance reader accessibility with the perceived value of practical content? → $7.99–$14.99
23. What does 'above the fold' mean when applied to an author's website or book landing page? → Content visible without scrolling when the page first loads
24. What does 'ARC' stand for in book publishing, and what is its marketing purpose? → Advance Review Copy — sent to readers before publication to generate early reviews
25. Which KDP Select promotional tool lets authors discount their eBook for up to 7 days per enrollment period? → Countdown Deal
26. What role do 'street teams' play in book marketing? → Dedicated fans who receive advance copies and post reviews/social content at launch
27. In book marketing, what does 'conversion rate' specifically measure on a retail product page? → The percentage of product page visitors who complete a purchase
28. What is the purpose of a 'P.S.' at the end of an author marketing email? → A high-visibility spot for the key call-to-action that readers often read first or last
29. Which metric best indicates the health of an author's email marketing list? → Open rate and click-through rate
30. What is the primary marketing goal of a KDP Select Free Book Promotion, despite earning no royalties during the free period? → Boosting visibility, rank, and reviews to drive paid sales once the promotion ends