Book & eBook Marketing Cheat Sheet 2026
The 30 highest-yield Book & eBook Marketing facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.
60 questions
75 min time limit
70.00% to pass
- Which platform is specifically known as a community-focused site where readers track books and authors can build fan bases through giveaways and reviews? → Goodreads
- What is a 'newsletter swap' among authors? → Two authors promoting each other's books to their respective email lists
- In book marketing, what does 'price elasticity of demand' measure? → How much reader demand changes in response to a price increase or decrease
- Which of the following is not a factor in an eBook's design? → Quality of Writing
- If an author opts out of KDP Select, how soon can they publish their eBook on other platforms? → After the current 90-day period ends
- What is true about eBooks? → They must have unique content and a high-quality design.
- What email marketing strategy involves sending a targeted email only to subscribers who clicked a specific link in a previous email? → Segmentation-based follow-up
- What is 'BookStagram' in author marketing? → The community of book lovers who share aesthetic book photography and reviews on Instagram
- Why is book publicity and marketing important? → It helps people find out about your book
- Which author marketing strategy involves writing books in multiple pen names to target different genres and audiences? → Pen name segmentation
- What is a 'BookBub Featured Deal' and why is it coveted by indie authors? → A highly sought-after discount email promotion sent to millions of targeted book buyers
- What is the key benefit of publishing an eBook in EPUB format versus a proprietary format like MOBI? → EPUB is an open standard supported across nearly all non-Kindle platforms and devices
- Which of the following font categories is typically associated with literary fiction book covers? → Serif and elegant script fonts
- What is a 'bleed' in book cover design terminology? → Extra artwork extending beyond the trim edge
- Which file format is the most widely supported for eBooks across devices and platforms? → EPUB
- What is a 'permafree' strategy in eBook marketing? → Permanently setting the first book in a series to free to drive series sales
- Which price range is generally recommended for nonfiction eBooks to balance reader accessibility with the perceived value of practical content? → $7.99–$14.99
- What does 'above the fold' mean when applied to an author's website or book landing page? → Content visible without scrolling when the page first loads
- What does 'ARC' stand for in book publishing, and what is its marketing purpose? → Advance Review Copy — sent to readers before publication to generate early reviews
- Which KDP Select promotional tool lets authors discount their eBook for up to 7 days per enrollment period? → Countdown Deal
- What role do 'street teams' play in book marketing? → Dedicated fans who receive advance copies and post reviews/social content at launch
- In book marketing, what does 'conversion rate' specifically measure on a retail product page? → The percentage of product page visitors who complete a purchase
- What is the purpose of a 'P.S.' at the end of an author marketing email? → A high-visibility spot for the key call-to-action that readers often read first or last
- Which metric best indicates the health of an author's email marketing list? → Open rate and click-through rate
- What is the primary marketing goal of a KDP Select Free Book Promotion, despite earning no royalties during the free period? → Boosting visibility, rank, and reviews to drive paid sales once the promotion ends
- Which platform's algorithm particularly rewards consistent daily posting for author visibility? → TikTok
- Which concept describes grouping multiple books together and selling them at a reduced combined price to increase perceived value? → Boxed set bundling
- What subject line technique is proven to increase open rates in author emails? → Personalization with the subscriber's first name
- What is the main purpose of Inbound Marketing? → To create content that answers customers' most common concerns and questions.
- What is a 'reader magnet' in book marketing? → A free, high-value bonus offered to entice newsletter sign-ups
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