Book & eBook Marketing Cheat Sheet 2026

The 30 highest-yield Book & eBook Marketing facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. What is a 'newsletter swap' among authors? → Two authors promoting each other's books to their respective email lists
2. In book marketing, what does 'price elasticity of demand' measure? → How much reader demand changes in response to a price increase or decrease
3. Which of the following is not a factor in an eBook's design? → Quality of Writing
4. If an author opts out of KDP Select, how soon can they publish their eBook on other platforms? → After the current 90-day period ends
5. What is true about eBooks? → They must have unique content and a high-quality design.
6. Which psychological pricing principle explains why $9.99 consistently outsells the same product priced at $10.00? → Charm pricing (odd-even pricing)
7. What email marketing strategy involves sending a targeted email only to subscribers who clicked a specific link in a previous email? → Segmentation-based follow-up
8. What is 'BookStagram' in author marketing? → The community of book lovers who share aesthetic book photography and reviews on Instagram
9. Why is book publicity and marketing important? → It helps people find out about your book
10. What is a 'BookBub Featured Deal' and why is it coveted by indie authors? → A highly sought-after discount email promotion sent to millions of targeted book buyers
11. Which of the following font categories is typically associated with literary fiction book covers? → Serif and elegant script fonts
12. What is a 'bleed' in book cover design terminology? → Extra artwork extending beyond the trim edge
13. What royalty rate does Amazon KDP pay for eBooks priced below $2.99 or above $9.99? → 35%
14. Which price range is generally recommended for nonfiction eBooks to balance reader accessibility with the perceived value of practical content? → $7.99–$14.99
15. What does 'above the fold' mean when applied to an author's website or book landing page? → Content visible without scrolling when the page first loads
16. Which KDP Select promotional tool lets authors discount their eBook for up to 7 days per enrollment period? → Countdown Deal
17. What is the purpose of a 'P.S.' at the end of an author marketing email? → A high-visibility spot for the key call-to-action that readers often read first or last
18. What is the primary marketing goal of a KDP Select Free Book Promotion, despite earning no royalties during the free period? → Boosting visibility, rank, and reviews to drive paid sales once the promotion ends
19. Which platform's algorithm particularly rewards consistent daily posting for author visibility? → TikTok
20. What subject line technique is proven to increase open rates in author emails? → Personalization with the subscriber's first name
21. What is the main purpose of Inbound Marketing? → To create content that answers customers' most common concerns and questions.
22. How far in advance should you start marketing your book? → Six months
23. Which metric does Amazon use to determine where a book ranks in its Kindle store category lists? → Amazon Best Seller Rank (BSR)
24. What type of content consistently generates the most engagement for authors on social media? → Personal, behind-the-scenes content about the author's writing life and process
25. Your domain name should be: → Your name or the title of your book
26. What is a 'landing page' in the context of building an author email list? → A focused standalone web page designed to convert visitors into email subscribers
27. Which tool is most commonly used by indie authors for DIY book cover design? → Canva
28. What is the CAN-SPAM Act compliance requirement for commercial emails sent to US recipients? → Every commercial email must include a physical mailing address and an unsubscribe link
29. Which self-publishing distributor is known for offering the widest reach to libraries through OverDrive and other library platforms? → IngramSpark
30. What is the recommended window for an author's pre-launch marketing campaign? → 2–4 weeks before launch