Book & eBook Marketing Book Pricing & Royalty Strategies 3

Question 1

What does the acronym KENP stand for in Amazon Kindle Unlimited royalty calculations?

Accepted Answer

Kindle Edition Normalized Pages

Answer

Kindle eBook Normal Pages

Answer

Kindle Exclusive Novel Publishing

Answer

Kindle Earned Net Pages

Question 2

Which book pricing strategy involves packaging multiple books together and selling them at a combined discounted price?

Accepted Answer

Bundle pricing

Answer

Upsell pricing

Answer

Penetration pricing

Answer

Cross-sell pricing

Question 3

What is the core purpose of a 'loss leader' pricing strategy for authors?

Accepted Answer

Pricing one book very cheaply or free to attract readers who will then buy other books at full price

Answer

Pricing a book high to signal premium quality and authority

Answer

Accepting short-term losses on print editions to dominate shelf space

Answer

Offering deep discounts only during peak book-buying seasons

Question 4

In book marketing, what does 'price elasticity of demand' measure?

Accepted Answer

How much reader demand changes in response to a price increase or decrease

Answer

An author's ability to change prices quickly across multiple platforms

Answer

The allowable price range between the lowest and highest permissible list prices

Answer

A retailer's flexibility in accepting books priced in foreign currencies

Question 5

Which major retailer enforces 'price parity' terms, requiring authors not to price their eBook lower on any competing platform?

Accepted Answer

Amazon

Answer

Kobo

Answer

Apple Books

Answer

Barnes & Noble

Question 6

Which price range is generally recommended for nonfiction eBooks to balance reader accessibility with the perceived value of practical content?

Accepted Answer

$7.99–$14.99

Answer

$0.99–$1.99

Answer

$2.99–$4.99

Answer

$19.99–$29.99

Question 7

What is the primary marketing goal of a KDP Select Free Book Promotion, despite earning no royalties during the free period?

Accepted Answer

Boosting visibility, rank, and reviews to drive paid sales once the promotion ends

Answer

Earning 35% royalties on each free download counted as a promotional unit

Answer

Permanently qualifying the book for a higher royalty tier going forward

Answer

Automatically enrolling new downloaders into a Kindle Unlimited subscription