Book & eBook Marketing Trivia 2 — Questions and Answers
Question 1: Which file format is the most widely supported for eBooks across devices and platforms?
- MOBI
- EPUB (Correct answer)
- AZW3
Correct answer: EPUB
EPUB is the open-standard format supported by virtually all e-readers and apps except Amazon Kindle's native format.
Question 2: What is the term for the practice of releasing a book in installments to build reader anticipation and sustained sales?
- Serialization (Correct answer)
- Bundling
- Drip publishing
- Chapter marketing
Correct answer: Serialization
Serialization involves releasing a book in scheduled parts, a strategy used by Dickens historically and revived on platforms like Kindle Vella.
Question 3: Which marketing metric measures the total revenue a reader generates over their entire relationship with an author?
- Cost per acquisition
- Reader lifetime value (Correct answer)
- Book sell-through rate
- Conversion rate
Correct answer: Reader lifetime value
Reader lifetime value (LTV) accounts for all purchases, including sequels and related titles, a reader makes from a single author over time.
Question 4: What does the acronym 'ARC' stand for in the context of book publishing and marketing?
- Author Revenue Calculation
- Advance Review Copy (Correct answer)
- Annual Reader Campaign
- Automated Retailer Catalog
Correct answer: Advance Review Copy
An Advance Review Copy is a pre-publication version sent to reviewers, bloggers, and influencers to generate buzz before launch.
Question 5: Which Amazon program allows authors to earn royalties when Kindle Unlimited subscribers read pages of their enrolled eBooks?
- Kindle Direct Publishing Select (Correct answer)
- Amazon Author Central
- Kindle Matchbook
- Author Rank Program
Correct answer: Kindle Direct Publishing Select
KDP Select enrollment is required to participate in Kindle Unlimited, where royalties are paid per page read from the KENP pool.
Question 6: What is a 'permafree' strategy in eBook marketing?
- Permanently setting the first book in a series to free to drive series sales (Correct answer)
- Offering free books during major holidays only
- Giving free eBooks to email subscribers exclusively
- Running a free promotion on BookBub once per year
Correct answer: Permanently setting the first book in a series to free to drive series sales
Permafree involves permanently pricing the first book at $0 to act as a funnel for readers to purchase subsequent paid books in the series.
Question 7: Which platform is specifically known as a community-focused site where readers track books and authors can build fan bases through giveaways and reviews?
- Wattpad
- Goodreads (Correct answer)
- LibraryThing
- Scribd
Correct answer: Goodreads
Goodreads, owned by Amazon, is the largest book-specific social network where authors can run giveaways and engage with millions of readers.
Book & eBook Marketing Trivia 2
Which file format is the most widely supported for eBooks across devices and platforms?