Trivia Flashcards
7 cards from real Book & eBook Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Trivia flashcards as text
Which file format is the most widely supported for eBooks across devices and platforms?
Answer: EPUB
EPUB is the open-standard format supported by virtually all e-readers and apps except Amazon Kindle's native format.
What is the term for the practice of releasing a book in installments to build reader anticipation and sustained sales?
Answer: Serialization
Serialization involves releasing a book in scheduled parts, a strategy used by Dickens historically and revived on platforms like Kindle Vella.
Which marketing metric measures the total revenue a reader generates over their entire relationship with an author?
Answer: Reader lifetime value
Reader lifetime value (LTV) accounts for all purchases, including sequels and related titles, a reader makes from a single author over time.
What does the acronym 'ARC' stand for in the context of book publishing and marketing?
Answer: Advance Review Copy
An Advance Review Copy is a pre-publication version sent to reviewers, bloggers, and influencers to generate buzz before launch.
Which Amazon program allows authors to earn royalties when Kindle Unlimited subscribers read pages of their enrolled eBooks?
Answer: Kindle Direct Publishing Select
KDP Select enrollment is required to participate in Kindle Unlimited, where royalties are paid per page read from the KENP pool.
What is a 'permafree' strategy in eBook marketing?
Answer: Permanently setting the first book in a series to free to drive series sales
Permafree involves permanently pricing the first book at $0 to act as a funnel for readers to purchase subsequent paid books in the series.
Which platform is specifically known as a community-focused site where readers track books and authors can build fan bases through giveaways and reviews?
Answer: Goodreads
Goodreads, owned by Amazon, is the largest book-specific social network where authors can run giveaways and engage with millions of readers.
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