Book & eBook Marketing Social Media Marketing for Authors

Question 1

Which social media platform has the most active book community known as 'BookTok'?

Accepted Answer

TikTok

Answer

Instagram

Answer

Twitter/X

Answer

Question 2

What is 'BookStagram' in author marketing?

Accepted Answer

The community of book lovers who share aesthetic book photography and reviews on Instagram

Answer

Instagram's paid book promotion program

Answer

A book cover design tool integrated with Instagram

Answer

An Instagram shop for selling eBooks directly

Question 3

What type of content consistently generates the most engagement for authors on social media?

Accepted Answer

Personal, behind-the-scenes content about the author's writing life and process

Answer

Pure promotional posts about book prices and discounts

Answer

Only reposting reader reviews

Answer

Automated news feed posts without captions

Question 4

What is the 80/20 rule as applied to author social media content?

Accepted Answer

Post 80% non-promotional value-driven content and 20% direct promotional content

Answer

Spend 80% of time on writing and 20% on marketing

Answer

Allocate 80% of the marketing budget to social media

Answer

Follow 80% authors and 20% readers on social platforms

Question 5

What does 'hashtag research' help authors achieve on social media platforms like Instagram?

Accepted Answer

Discover and use tags that connect content to readers actively searching for books in specific genres

Answer

Increase the word count of posts automatically

Answer

Verify that post content is copyright-compliant

Answer

Track competitors' social media ad spending

Question 6

What is a 'pinned post' strategy on social media profiles for authors?

Accepted Answer

Keeping the most important content (new release, reader magnet) at the top of the profile for maximum visibility to new visitors

Answer

Posting only on Fridays when engagement is highest

Answer

Pinning the author's physical location to posts

Answer

Archiving old content so only new posts are visible