Book & eBook Marketing Social Media Marketing for Authors 1 — Questions and Answers
Question 1: Which social media platform has the most active book community known as 'BookTok'?
- Twitter/X
- TikTok (Correct answer)
Correct answer: TikTok
BookTok is the thriving book community on TikTok where readers and authors share book reviews, recommendations, and reading content through short-form videos.
Question 2: What is 'BookStagram' in author marketing?
- Instagram's paid book promotion program
- The community of book lovers who share aesthetic book photography and reviews on Instagram (Correct answer)
- A book cover design tool integrated with Instagram
- An Instagram shop for selling eBooks directly
Correct answer: The community of book lovers who share aesthetic book photography and reviews on Instagram
BookStagram is the active Instagram community of book lovers and reviewers who post aesthetically styled book photos, reviews, and reading content.
Question 3: What type of content consistently generates the most engagement for authors on social media?
- Pure promotional posts about book prices and discounts
- Personal, behind-the-scenes content about the author's writing life and process (Correct answer)
- Only reposting reader reviews
- Automated news feed posts without captions
Correct answer: Personal, behind-the-scenes content about the author's writing life and process
Behind-the-scenes content about the writing process, author life, and personal stories consistently outperforms purely promotional content in engagement on social media.
Question 4: What is the 80/20 rule as applied to author social media content?
- Spend 80% of time on writing and 20% on marketing
- Post 80% non-promotional value-driven content and 20% direct promotional content (Correct answer)
- Allocate 80% of the marketing budget to social media
- Follow 80% authors and 20% readers on social platforms
Correct answer: Post 80% non-promotional value-driven content and 20% direct promotional content
The 80/20 content rule recommends that 80% of social media posts provide entertainment, education, or connection value, while only 20% are direct promotional posts about the author's books.
Question 5: What does 'hashtag research' help authors achieve on social media platforms like Instagram?
- Increase the word count of posts automatically
- Discover and use tags that connect content to readers actively searching for books in specific genres (Correct answer)
- Verify that post content is copyright-compliant
- Track competitors' social media ad spending
Correct answer: Discover and use tags that connect content to readers actively searching for books in specific genres
Hashtag research identifies popular and niche genre-specific tags (like #romantasyfbooks or #thrillerbookstagram) that connect author content to readers who are actively searching for those books.
Question 6: What is a 'pinned post' strategy on social media profiles for authors?
- Posting only on Fridays when engagement is highest
- Keeping the most important content (new release, reader magnet) at the top of the profile for maximum visibility to new visitors (Correct answer)
- Pinning the author's physical location to posts
- Archiving old content so only new posts are visible
Correct answer: Keeping the most important content (new release, reader magnet) at the top of the profile for maximum visibility to new visitors
A pinned post strategy keeps an author's most important content (like a new release or email sign-up offer) at the very top of their social profile, ensuring new visitors see it first.
Book & eBook Marketing Social Media Marketing for Authors 1
Which social media platform has the most active book community known as 'BookTok'?